HubSpot is a developer and marketer of software products for inbound marketing and sales. It aims to provide tools for social media, marketing, content management, web analytics and search engine optimisation (SEO) for companies that want to attract customers.
HubSpot both have a CRM and also a marketing system which, once integrated, works really well and efficient with the CRM. Your sales and marketing efforts can work hand-in-hand to communicate with each other. For example, if a potential lead visits a page that you have created, or open a market email, you’ll have a record of it. This will prevent you from having use other systems to gather this information which will ultimately save time.
HubSpot’s CRM can connect to social networks, such as Facebook, Twitter, LinkedIn and Google+ and can pull in helpful details from their profiles, latest posts, profile picture or retweets.
Website integration will notify you when a potential lead or customer comes onto your site. This can be useful in many different scenarios. You can find out what pages they have visited previously and maybe use this information to sell to them.
Documenting and tracking communications with all clients can be very time consuming and irritating. However, the HubSpot CRM system is an effective solution allowing you to email clients directly from the HubSpot platform which then immediately logs the correspondence with the clients contact record. Also, there is a feature that allows you to record your phone calls with clients which may come in useful if you didin’t record any notes or have forgotten critical information discussed within the call.
HubSpot’s CRM’s real-time updates sync every 10 minutes which results in the information you having is the most up-to-date, accurate and reliable.